TY  - BOOK
AU  - MATHUR U C
TI  - Advertising Management
SN  - 9788122421514
U1  - 659.112 MAT 
PY  - 2009///
CY  - New Delhi
PB  - New age international (P) Limited, Publishers
KW  - Advertising organisation(659.112)
N1  - Advertising ; Management
ER  -