TY  - BOOK
AU  - PAICH,Mark and Etal
TI  - Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics
SN  - 9781420087703
U1  - 615.1 PAI 
PY  - 2009///
CY  - New York
PB  - Informa Healthcare
KW  - Pharmaceutics (615.1)
N1  - Branding ; Dynamics ; Flow ; Patient ; Pharmaceutical ; Portfolio ; Product ; Simulating ; Strategies
ER  -