PAICH,Mark and Etal <br/><br/>
Pharmaceutical Product Branding Strategies  Simulating Patient Flow and Portfolio Dynamics 

 - 2nd 
 - New York  Informa Healthcare  2009 
 - viii,295 
<br/><br/> Branding ; Dynamics ; Flow ; Patient ; Pharmaceutical ; Portfolio ; Product ; Simulating ; Strategies 
<br/><br/><label>ISBN: </label>9781420087703 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pharmaceutics (615.1)
<br/><br/><label>Dewey Class. No.: </label>615.1 PAI