TY  - BOOK
AU  - RAMASWAMY, V S;NAMAKUMARI, S
TI  - Marketing Management: Planning, Implementation and control;Global Perspective, the Indian Context
SN  - 9780333937198
U1  - 658.802 RAM 
PY  - 2006///
CY  - New Delhi
PB  - Macmillan Publishers India Ltd.
KW  - Market Planning,Marketing Communication,Market Segmentation(658.802)
N1  - Context ; control ; Global ; Implementation ; Indian ; Management ; Marketing ; Perspective, ; Planning
ER  -