RAMASWAMY, V S;NAMAKUMARI, S <br/><br/>
Marketing Management  Planning, Implementation and control;Global Perspective, the Indian Context 

 - 3rd 
 - New Delhi  Macmillan Publishers India Ltd.  2006 
 - xxxv,748 
<br/><br/> Context ; control ; Global ; Implementation ; Indian ; Management ; Marketing ; Perspective, ; Planning, 
<br/><br/><label>ISBN: </label>9780333937198 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market Planning,Marketing Communication,Market Segmentation(658.802)
<br/><br/><label>Dewey Class. No.: </label>658.802 RAM