TY  - BOOK
AU  - O'Guinn, Thomas C
AU  -  Allen, Chris T
AU  -  Semenik, Richard J
TI  - Advertising Management: with Integrated Brand Promotion
SN  - 978-81-315-0912-8
PY  - 2009///
CY  - New Delhi
PB  - Cengage Learning
ER  -