TY  - BOOK
AU  - Etzel, Michael J
AU  -  Stanton, William J
AU  -  Walker, Bruce J
TI  - Marketing: Concepts and Cases
SN  - 978-0-07-060090-4
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Limited
ER  -