KELLER, KEVIN LANE., PARAMESWARAN, M G AND JACOB, ISSAC <br/><br/>
Strategic Brand Management  Building, Measuring, and Managing Brand Equity 

 - 3RD 
 - New Delhi  Dorling Kindersley (India) PVT. Ltd.,  2013 
 - xxiii+695P 
 -   .
<br/><br/> Strategic,Brand,Management,Brand Management 
<br/><br/><label>ISBN: </label>978-81-317-5689-8 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management