TY  - BOOK
AU  - KELLER, KEVIN LANE., PARAMESWARAN, M G AND JACOB, ISSAC
TI  - Strategic Brand Management: Building, Measuring, and Managing Brand Equity
SN  - 978-81-317-5689-8
PY  - 2013///
CY  - New Delhi
PB  - Dorling Kindersley (India) PVT. Ltd.
KW  - Brand Management
N2  - Strategic,Brand,Management,Brand Management
ER  -