KELLER, KEVIN LANE., PARAMESWARAN, M G AND JACOB, ISSAC
Strategic Brand Management Building, Measuring, and Managing Brand Equity
- 3RD
- New Delhi Dorling Kindersley (India) PVT. Ltd., 2013
- xxiii+695P
- .
Strategic,Brand,Management,Brand Management
978-81-317-5689-8
Brand Management