BELCH, GEORGE E., BELCH, MICHAEL A AND PURANI, KEYOOR <br/><br/>
Advertising and Promotion  An Integrated Marketing Communications Perspective 

 - 9th 
 - Delhi  McGraw Hill Education (India) Private Limited  2013 
 - xliii+1016P 
 -   .
<br/><br/> Advertising,and,Promotion,Advertising and Promotion 
<br/><br/><label>ISBN: </label>978-1-25-902685-0 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising and Promotion