TY  - BOOK
AU  - KELLER, KEVIN LANE., PARAMESWARAN, M G AND JACOB, ISACC
TI  - Strategic Brand Management: Building, Measuring, and Managing Brand Equity
SN  - 978-81-317-5689-8
PY  - 2011///
CY  - Delhi
PB  - Dorling Kindersley (India) Pvt. Ltd.
KW  - Strategic Brand Management
N2  - Strategic,Brand,Management,Strategic Brand Management
ER  -