MALHOTRA, NARESH K AND DASH, SATYABHUSHAN <br/><br/>
Marketing Research  An Applied Orientation 

 - 6th ed 
 - New Delhi  Pearson Education Asia  2011 
 - 948 p 
 -   .
<br/><br/> Marketing,Research,Business Research Method 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Research Method