KOTLER, PHILIP., KOSHY, ABRAHAM., KELLER, KEVIN LANE AND JHA, MITHILESHWAR <br/><br/>
Marketing Management  A south Asian perspective 

 - 13th ed 
 - New Delhi  Pearson Education Asia  2012 
 - 750 p 
 -   .
<br/><br/> Marketing,Management,Marketing Management 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management