TY  - BOOK
AU  - KOTLER, PHILIP., KOSHY, ABRAHAM., KELLER, KEVIN LANE AND JHA, MITHILESHWAR
TI  - Marketing Management: A South Asia Perspective
PY  - 2012///
CY  - New Delhi
PB  - Pearson Education
KW  - Marketing
N2  - Marketing,Management,Marketing
ER  -