ZEITHAML, VALARIE AND OTHERS <br/><br/>
Services Marketing   

 - 4th ed 
 - New Delhi  Tata McGraw-Hill Ltd  2008 
 - 560 
 -   .
<br/><br/> Services,Marketing,Services marketing 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing