BELCH, GEORGE., BELCH, MICHAEL A AND PURANI, KEYOOR <br/><br/>
Advertising and Promotion  An Integrated Marketing Communications Perspective 

 - 9TH 
 - New Delhi  McGraw Hill Education ( India) Private Limited  2014 
 - xliii+1016p 
 -   .
<br/><br/> Advertising,and,Promotion,Advertising Marketing 
<br/><br/><label>ISBN: </label>978-1-25-902685-0 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Marketing