TY  - BOOK
AU  - CLOW, KENNETH E AND KURTZ, DAVID L
TI  - Services Marketing: Operation Management and Strategy
SN  - 978-81-7722-376-7
PY  - 2003///
CY  - New Delhi
PB  - Biztantra Publishers
KW  - Service Marketing
N2  - Services,Marketing,Service Marketing
ER  -