CLOW, KENNETH E AND KURTZ, DAVID L <br/><br/>
Services Marketing  Operation Management and Strategy 

 - 2ND 
 - New Delhi  Biztantra Publishers  2003 
 - XII+640P 
 -   .
<br/><br/> Services,Marketing,Service Marketing 
<br/><br/><label>ISBN: </label>978-81-7722-376-7 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service Marketing