TY  - BOOK
AU  - Batra, Satish K & Kazmi, S.H.H
TI  - Consumer behavior: Text and cases
SN  - 978-81-7446-644-0
PY  - 2010///
CY  - New Delhi
PB  - Excel Books Pvt Ltd
KW  - consumer behavior
N2  - origin, strategic applications, consumer as individual,consumer in social and cultural settings,consumer decision making process
ER  -