Batra, Satish K & Kazmi, S.H.H <br/><br/>
Consumer behavior  Text and cases 

 - 2 
 - New Delhi  Excel Books Pvt Ltd  2010 
 - 546 
 -   .
<br/><br/> origin, strategic applications, consumer as individual,consumer in social and cultural settings,consumer decision making process 
<br/><br/><label>ISBN: </label>978-81-7446-644-0 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>consumer behavior