Panda, Tapan K <br/><br/>
Marketing management  Text and cases, Indian context 

 - 2 
 - New Delhi  Excel Books Pvt Ltd  2008 
 - 757 
 -   .
<br/><br/> Marketing,management,Marketing management 
<br/><br/><label>ISBN: </label>978-81-7446-548-0 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management