TY  - BOOK
AU  - Kapoor, Avinash & Kulshrestha, Chinmaya
TI  - Marketing research
SN  - 978-81-7446-786-7
PY  - 2010///
CY  - New Delhi
PB  - Excel Books Pvt Ltd
KW  - marketing research
N2  - basic conceptes, data collection, scaling, sampling,data analysis,interpretation
ER  -