Kapoor, Avinash & Kulshrestha, Chinmaya <br/><br/>
Marketing research   

 - 
 - New Delhi  Excel Books Pvt Ltd  2010 
 - 367 
 -   .
<br/><br/> basic conceptes, data collection, scaling, sampling,data analysis,interpretation 
<br/><br/><label>ISBN: </label>978-81-7446-786-7 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing research