MURTHY, S N AND BHOJANNA, U B <br/><br/>
Advertising an IMC Perspective   

 - 2 
 - New Delhi  Excel Books Pvt Ltd  2010 
 - 458 
 -   .
<br/><br/> role, advertising agencies,communication process, source,message and channel factor,media planning,sales promotion 
<br/><br/><label>ISBN: </label>978-81-7446-835-2 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising and promotion