TY  - BOOK
AU  - Donald, S. Tull & Hawkins
TI  - Marketing research Measurement and method
SN  - 978-81-203-0961-6
PY  - 2010///
CY  - New Delhi
PB  - Prentice Hall of India Private Ltd
KW  - Marketing research
N2  - nature of marketing research,research data sources, measurement techniques, sampling and data analysis
ER  -