Donald, S. Tull & Hawkins <br/><br/>
Marketing research Measurement and method   

 - 6 
 - New Delhi  Prentice Hall of India Private Ltd  2010 
 - 910 
 -   .
<br/><br/> nature of marketing research,research data sources, measurement techniques, sampling and data analysis 
<br/><br/><label>ISBN: </label>978-81-203-0961-6 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research