TY  - BOOK
AU  - Cateora, Philip & etal
TI  - International marketing
SN  - 978-0-07-066699-3
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw-Hill Ltd
KW  - International marketing
N2  - scope,challenge,cultural environment of global market,assessing global market opportunities,developing global marketing strategies,implementing global marketing strategies
ER  -