Cateora, Philip & etal <br/><br/>
International marketing   

 - 13 
 - New Delhi  Tata McGraw-Hill Ltd  2009 
 - 888 
 -   .
<br/><br/> scope,challenge,cultural environment of global market,assessing global market opportunities,developing global marketing strategies,implementing global marketing strategies 
<br/><br/><label>ISBN: </label>978-0-07-06699-3 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>international marketing