TY  - BOOK
AU  - Schiffman, Leon G & etal
TI  - Consumer Behavior
SN  - 978-81-775-8999-3
PY  - 2009///
CY  - New Delhi
PB  - Pearson education asia
KW  - Consumer behavior
N2  - origin, strategic applications, consumer as individual,consumer in social and cultural settings,consumer decision making process
ER  -