Schiffman, Leon G & etal <br/><br/>
Consumer Behavior   

 - 9 
 - New Delhi  Pearson education asia  2009 
 - 610 
 -   .
<br/><br/> origin, strategic applications, consumer as individual,consumer in social and cultural settings,consumer decision making process 
<br/><br/><label>ISBN: </label>978-81-775-8999-3 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior