Zeithaml, Valarie & etal <br/><br/>
Services marketing  Integrating customer focus across the firm 

 - 4 
 - New Delhi  Tata McGraw-Hill Ltd  2009 
 - 743 
 -   .
<br/><br/> focus on customer,understanding requirements, aligning service design and standards, delivering and performing service, managing service promises 
<br/><br/><label>ISBN: </label>978-0-07-066007-6 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing