TY  - BOOK
AU  - BELCH, GEORGE., BELCH, MICHAEL A AND PURANI, KEYOOR
TI  - Advertising and Promotion
SN  - 978-0-07-014496-5
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw-Hill Ltd
KW  - Advertising
N2  - Advertising,and,promotion,Advertising
ER  -