Ramaswamy. V. S,Namakumari. S <br/><br/>
Marketing management - Planning, implementation and control   

 - 3 
 - New Delhi  Macmillan Press Ltd  2007 
 - 748 
 -   .
<br/><br/>  
<br/><br/><label>ISBN: </label>978-0333-93719-8 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing