TY  - BOOK
AU  - Thompson, Arthur A , Strickland III, A.J, Gamble, John. E & Jain, Arun K
TI  - Crafting and executing strategy
SN  - 978-0-07-060089-9
PY  - 2006///
CY  - New Delhi
PB  - Tata Mcgraw hill LTd
KW  - Marketing
ER  -