Zikmund, <br/><br/>
Business Research methods   

 - 7 
 - New Delhi  Thomson Publishers  2006 
 - 748 
 -   .
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<br/><br/><label>ISBN: </label>
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing