Semnik, Richard. J <br/><br/>
Promotion and integrated marketing communications   

 - 1 
 - New Delhi  Thomson Publishers  2002 
 - 582 
 -   .
<br/><br/>  
<br/><br/><label>ISBN: </label>
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing