TY  - BOOK
AU  - Apte, Govind
TI  - Services Marketing
PY  - 2004///
CY  - New Delhi
PB  - Oxford Higher Education
KW  - Marketing
N2  - characteristics,categories, trends,consumer behavior,marketing mix,product,promotion, price, distribution, role of people,physical evidence,service quality,measurement,demand and supply,marketing research
ER  -