Apte, Govind <br/><br/>
Services marketing   

 - 1 
 - New Delhi  Oxford Higher Education  2004 
 - 440 
 -   .
<br/><br/> characteristics,categories, trends,consumer behavior,marketing mix,product,promotion, price, distribution, role of people,physical evidence,service quality,measurement,demand and supply,marketing research 
<br/><br/><label>ISBN: </label>978-80-195-667585 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing