TY  - BOOK
AU  - BELCH, GEORGE E AND BELCH, MICHAEL A
TI  - Advertising and Promotion: An integrated marketing communication perspective
SN  - 0-07-058194-0
PY  - 2006///
CY  - New Delhi
PB  - Tata Mcgraw hill LTd
KW  - Marketing
N2  - integrated marketing program situation analysis, analyzing the communication process, objectives and budgeting, developing,monitoring, evaluation, control
ER  -