TY  - BOOK
AU  - Coughlan, Anne. T
TI  - Marketing channels
SN  - 81-203-2069-7
PY  - 2003///
CY  - New Delhi
PB  - Prentice Hall of India Private Ltd
KW  - Marketing
N2  - channel design, demand supply and competition,channel implication and performance measurement, channel institutions
ER  -