TY  - BOOK
AU  - Zeithaml, Valarie. A,Bitner,Mary Jo
TI  - Services marketing: Integrating customer focus across the firm
SN  - 978-0-07-0495098
PY  - 2003///
CY  - New Delhi
PB  - Tata Mcgraw hill LTd
KW  - Marketing
N2  - focus on customer,understanding requirements, aligning service design and standards, delivering and performing service, managing service promises
ER  -