Beri G.C <br/><br/>
Marketing research   

 - 3 
 - New Delhi  Prentice Hall of India Private Ltd  2000 
 - 474 
 -   .
<br/><br/> basic concepts, research process,scientific method, data collection,measurement and scaling, sampling, data processing, report writing 
<br/><br/><label>ISBN: </label>978-0-062022-3 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research