Kotler, Philip,Armstrong, Gary <br/><br/>
Principles of marketing   

 - 9 
 - New Delhi  Prentice Hall of India Private Ltd  2002 
 - 785 
 -   .
<br/><br/>  
<br/><br/><label>ISBN: </label>978-81-317-1547-5 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing