Cravens, C.R,Woodruff <br/><br/>
Marketing management   

 - 1 
 - New Delhi  AITBS Publishers & Distributors  1996 
 - 714 
 -   .
<br/><br/>  
<br/><br/><label>ISBN: </label>978-81-85386-13-7 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing