Czinkota. michael <br/><br/>
Marketing management   

 - 2 
 - New Delhi  Vikas Publications Pvt Ltd  2000 
 - 598 
 -   .
<br/><br/>  
<br/><br/><label>ISBN: </label>981-240-366-3 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing