TY  - BOOK
AU  - Keegan, Warren.J
TI  - Global marketing management
SN  - 978-81-317-1951-0
PY  - 2001///
CY  - New Delhi
PB  - Prentice Hall of India Private Ltd
KW  - Marketing
N2  - overview, global marketing environment,analyzing and targeting global market opportunities, global marketing strategy, creating and managing global marketing programs
ER  -