Keegan, Warren. J <br/><br/>
Global marketing management   

 - 5 
 - New Delhi  Prentice Hall of India Private Ltd  2001 
 - 828 
 -   .
<br/><br/> overview, global marketing environment,analyzing and targeting global market opportunities, global marketing strategy, creating and managing global marketing programs 
<br/><br/><label>ISBN: </label>81-203-0959-6 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing