TY  - BOOK
AU  - Pride,William M and Ferell. O C
TI  - Marketing. Planning. Implementation and Control
PY  - 2010///
CY  - Australia
PB  - Cengage Learning India Pvt Ltd
KW  - Marketing. Planning. Implementation and Control
N2  - Marketing.,Planning.,Implementation,and,Control,Marketing. Planning. Implementation and Control
ER  -