TY  - BOOK
AU  - KOTLER, PHILIP., KOSHY, ABRAHAM., KELLER, KEVIN LANE AND JHA, MITHILESHWAR
TI  - Marketing Management
SN  - 978-81-317-1683-0
U1  - 658. 802 
PY  - 2009///
CY  - New Delhi
PB  - Dorling Kindersley (India) Private Limited
ER  -